Market Research tags

TOP 10 Use of loans

1. Monthly Bills (Utility Phone, Etc) 54%
2. Groceries 28%
3. Gas for My Car 22%
4. Rent or House Payment 20%
5. Avoid Check or Bank Fees 18%
6. Car Repair 18%
7. School Expenses 16%
8. Medical or for Medication 12%
9. To Help a Family or Friend 8%
10. Credit Card Payments 6%

Other ideas

• Costmetic Surgery
• Veterinary
• Legal trouble
• Foreclosure / new home / mortgage
• Impound / mobile title loans (Florida, Texas, Arizona)
• Auto repair / body work
• Medical (dental, chiro, naturopathic)
• Aamco is running their social

Social Media

• Usage
• No 31%
• Yes 69%
• Sites used
• Facebook 88%
• Google+ 19%
• Twitter 10%
• Other 6%

MOBILE USAGE

• 30%+ of site visits in 2012 were from mobile devices
• Heavy concentration in email and search channels
• 19% of our respondents submitted their information using a mobile device
• Mobile users are likely to be under the age of 35
• Hispanics are more likely to use a mobile device
• Mobile Devices
• Android 47%
• Apple 34%
• Other 11%
• No setting 7%

CUSTOMER PROFILES

Customer Profile 1 - Tim Wayne

• Black Male, 32 years old
• Married with a 7 year-old boy
• Graphic designer making $42k
• Rents his house and has lived there for 2 years
• Attended college for graphic design
• Needs a loan for car repair so his wife can get a job

Customer Profile 2 - Melanie Paradies

• White, single, female, 38 years-old
• Account manager at a Financial Services firm making $34k
• Rents her condo and has lived there for 4 years
• Attended college - 2 year AA degree
• Needs the loan to get caught up on bills so she can afford the holidays

DEMOGRAPHICS

GENDER

• Women ‐ 62%
• Men are more likely to be married
• ƒWomen are more likely to be single
• ƒMen are more prevalent in the highest income categories

AGE

• 74% are 25-54
• 19% are 25-34
• 29% are 35-44
• 26% are 45-54
• 15% are 55-64 (empty nester)
• Age directly correlates with reported income
• The older the customer is, the more monthly income they report

Ethnicity

• Caucasian and African American ‐ 77%

Marital Status

• 43% single
• 31% married
• 17% divorced

61% attended college and 39% no college

HOW THEY LIVE

• 68% Rent and 32% Own

Length at current Residence

• 18% < 1 year
• 24% 1-2 years
• 21% 3-4 years
• 37% 5+ years
• So 58% have lived in their homes for at least 3 years

Household income

• 80% $20k - $75k+
• 33% $20k - $35k
• 23% $35k - $50k
• 16% $50k-$75k

Employment # of jobs

• 74% have 1 full time job
• 14% have 1 part time job
• 12% have more than 1 job

Employment - type of business

• 73% work for a private company
• 17% work for the government
• 10% are self-employed

Employment - size of company

• 84% work at a company with more than 10 employees
• 56% work at a large company (100+ employees)
• 28% work at a medium company (10-100 employees)
• 17% work at a small company (1-9 employees)

TOP 10 Retailers

1. Walmart
2. Target
3. Kmart
4. Home Depot
5. JC Penney
6. Best Buy
7. Convenience Stores
8. Kohl’s
9. Lowe’s
10. Sam’s Club