Friday, February 8, 2013

Market Research tags



TOP 10 Use of loans

  1. Monthly Bills (Utility Phone, Etc) 54%
  2. Groceries 28%
  3. Gas for My Car 22%
  4. Rent or House Payment 20%
  5. Avoid Check or Bank Fees 18%
  6. Car Repair 18%
  7. School Expenses 16%
  8. Medical or for Medication 12%
  9. To Help a Family or Friend 8%
  10. Credit Card Payments 6%

Other ideas
  • Costmetic Surgery
  • Veterinary
  • Legal trouble
  • Foreclosure / new home / mortgage
  • Impound / mobile title loans (Florida, Texas, Arizona)
  • Auto repair / body work
  • Medical (dental, chiro, naturopathic)
  • Aamco is running their social

Social Media
  • Usage
    • No 31%
    • Yes 69%
  • Sites used
    • Facebook 88%
    • Google+ 19%
    • Twitter 10%
    • Other 6%

MOBILE USAGE
  • 30%+ of site visits in 2012 were from mobile devices
    • Heavy concentration in email and search channels
  • 19% of our respondents submitted their information using a mobile device
  • Mobile users are likely to be under the age of 35
  • Hispanics are more likely to use a mobile device
  • Mobile Devices
    • Android 47%
    • Apple 34%
    • Other 11%
    • No setting 7%



CUSTOMER PROFILES

Customer Profile 1 - Tim Wayne
  • Black Male, 32 years old
  • Married with a 7 year-old boy
  • Graphic designer making $42k
  • Rents his house and has lived there for 2 years
  • Attended college for graphic design
  • Needs a loan for car repair so his wife can get a job

Customer Profile 2 - Melanie Paradies
  • White, single, female, 38 years-old
  • Account manager at a Financial Services firm making $34k
  • Rents her condo and has lived there for 4 years
  • Attended college - 2 year AA degree
  • Needs the loan to get caught up on bills so she can afford the holidays

DEMOGRAPHICS

GENDER
  • Women ‐ 62%
  • Men are more likely to be married
  • ƒWomen are more likely to be single
  • ƒMen are more prevalent in the highest income categories

AGE
  • 74% are 25-54
    • 19% are 25-34
    • 29% are 35-44
    • 26% are 45-54
  • 15% are 55-64 (empty nester)
  • Age directly correlates with reported income
    • The older the customer is, the more monthly income they report

Ethnicity
  • Caucasian and African American ‐ 77%

Marital Status
  • 43% single
  • 31% married
  • 17% divorced

61% attended college and 39% no college

HOW THEY LIVE
  • 68% Rent and 32% Own

Length at current Residence
  • 18% < 1 year
  • 24% 1-2 years
  • 21% 3-4 years
  • 37% 5+ years
  • So 58% have lived in their homes for at least 3 years




Household income
  • 80% $20k - $75k+
  • 33% $20k - $35k
  • 23% $35k - $50k
  • 16% $50k-$75k

Employment # of jobs
  • 74% have 1 full time job
  • 14% have 1 part time job
  • 12% have more than 1 job

Employment - type of business
  • 73% work for a private company
  • 17% work for the government
  • 10% are self-employed

Employment - size of company
  • 84% work at a company with more than 10 employees
  • 56% work at a large company (100+ employees)
  • 28% work at a medium company (10-100 employees)
  • 17% work at a small company (1-9 employees)

TOP 10 Retailers
  1. Walmart
  2. Target
  3. Kmart
  4. Home Depot
  5. JC Penney
  6. Best Buy
  7. Convenience Stores
  8. Kohl’s
  9. Lowe’s
  10. Sam’s Club

2 comments:

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